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More on Behavioural Economics being Applied to Real World Policies

London Underground services in Barnet

Yesterday I wrote a small piece about using Nudge-inspired policies to improve the experience of first time parenting. Today, Martin from the Geary blog tells us

“A London council is to pilot policies based on a new theory of behavioural economics in a bid to tackle litter, reduce carbon emissions and increase recycling rates, it has emerged. The London Borough of Barnet has been given a reported £100,000 by the Department of Communities and Local Government to try out new nudge economics policies.”

link, via Martin @ Geary

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  1. Down with humps? « Kevin Davis | 13/10/2008 at 5:27 pm | Permalink

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