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Linking psychology and economics

Here’s a great article by Emma Kennedy on psychology and economics, well worth reading.

Contrary to popular belief, investing is not rocket science. It boils down to a simple concept: buy when the price is low and sell when the price is high to make a profit. Even the most complex investment product or structure comes down to the same simple goal – generate a return. But if it’s really that simple and logical, why are we all not millionaires?

via Linking psychology and economics | The Post.

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