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We construct market demand curves for products by horizontally summing quantities demanded of a good by each person in the market. So, if there are two people in the market for good
, at a certain price,
, individual 1 will demand
and individual 2 will demand
. We add up
, and this gives us the total quantity demanded at the market at
.
Market demands will be represented by capital letters from now on, and individual demands by lower case letters.
This lecture introduces the concept of elasticity.